![]() ![]() Mobile-friendlyĪccording to the Hootsuite report linked above, more than 70% of YouTube watch time is on mobile. Changing the YouTube channel profile picture will automatically change the Google account picture to match. Remember that your YouTube profile image is directly linked to your Google account profile image if both the accounts are connected. Therefore, once again, all the essential elements of your logo, the main icon or the wordmark, must be within this safe area so the automatic cropping doesn’t result in any loss. ![]() The ideal image size for the logo file is 800px by 800px (a 1:1 aspect ratio) but YouTube will resize it to be displayed at 98px by 98px. To comply with YouTube’s design guidelines, your logo must be in a square file format, but keep all the necessary elements right in the center so the circular cropping doesn’t remove any important details. But did you know that they are uploaded in a square shape? YouTube displays channel logos/profile images in a circular format. For this article, we’ll keep the focus on YouTube’s guidelines regarding profile image standards for individual channels. When an on-brand logo image is achieved, the next step is to look for design guidelines that apply to how images work on YouTube. A logo where all the design elements - colors, shapes, fonts, and more - are consistent with the brand’s core ideas and its message. Design Considerations for an On-Brand YouTube LogoĪn on-brand YouTube channel logo is one where there’s a perfect alignment of the brand’s outward expression with its internal character. For that, we’ll have to assume an initial logo design understanding on your part so we can move on to the next step of discussing the specifics of a YouTube channel logo. ![]() In this article, we will look at platform-specific design considerations for a YouTube channel logo. An outstanding YouTube logo for your channel can help you cut through the clutter. Your channel can get lost in the crowd of ever-popping ads, auto-playing videos, and impatient users. But it’s also a pretty busy neighborhood. It receives 1.7 billion unique users every month, meaning your brand has a chance to be discovered by a whole lot of potential new consumers on YouTube every time you post a video. As the most impactful video platform, YouTube helps your brand expand its reach across the globe. Sign up now at /workingplus to help support our work.If you are an advertiser, marketer, or work with a brand, you probably know the importance of ‘making it’ on YouTube. Slate Plus members get an ad-free experience across the network and exclusive content on many shows-you’ll also be supporting the work we do here on Working. If you enjoy this show, please consider signing up for Slate Plus. Send your questions about creativity and any other feedback to or give us a call at (304) 933-9675. In the exclusive Slate Plus segment, Johnnie shares a strange discovery he made while tweaking the audio levels for The Zone of Interest. He also discusses the difference between his theatrical mix and a mix he creates for smaller devices, like phones and ipads.Īfter the interview, Isaac and co-host June Thomas discuss the role of sound in their own work. In the interview, Johnnie discusses the crucial role that audio plays in the film and his close attention to historical accuracy. This week, host Isaac Butler talks to the very in-demand sound designer Johnnie Burn, who has worked on multiple great and sonically rich films like Nope, Poor Things, and the dark historical drama The Zone of Interest, which tells the story of a Nazi commandant and his family who live right outside the walls of Auschwitz. ![]()
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